Paris Saint-Germain announced on May 29 that the club holds Bitcoin (BTC) on its balance sheet and plans to expand PSG Labs to support companies building on the network.
During the 2025 Bitcoin Conference in Las Vegas, a spokesperson revealed that the club shifted part of its cash reserve into Bitcoin in 2024 and still holds the position.
PSG Labs, described as “the Innovation Hub of Paris Saint-Germain,” also mentions other crypto-related initiatives on its official website.
Some of the initiatives that PSG Labs aims to support include tokenization, decentralized autonomous organizations (DAOs), non-fungible tokens (NFTs), stablecoins, custody solutions, and on-chain gaming.
The spokesperson added that the club will steer funding and go-to-market help to Bitcoin-focused startups through pilots on the club’s digital channels and exposure to more than 500 million fans.
Earlier blockchain moves
PSG’s crypto history began in 2018 with the launch of a fan token through Socios, the Paris Saint-Germain Fan Token. Three years later, the club struck a multi-year sponsorship deal with Crypto.com, which was partially paid in the exchange’s CRO token and included NFT collaborations.
In February 2024, PSG became the first professional sports team to run a validator on the Chiliz blockchain. It pledged all validator rewards to buyback PSG fan tokens and hosted stadium-based hackathons at Parc des Princes to bolster Web3 development.
PSG joins a small group of professional sports franchises experimenting with digital assets, though few have declared bitcoin treasury positions. Most teams that interact with crypto rely on sponsorship revenue, fan tokens, or NFT collectibles instead of direct holdings.
By keeping BTC on its books and investing in Bitcoin-centric startups, PSG aims to differentiate sponsorship income from strategic investments in the underlying technology.
The spokesperson closed the session by saying the club will “race with them” and reach global markets through the club’s brand infrastructure.
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